MK sem 4_ Fall 2013_Jan/Feb 2014 Exams: Contact us for answers at assignmentssolution@gmail.com OR contact@assignmentsolution.co.in

ASSIGNMENT
DRIVE     FALL 2013
PROGRAM/SEMESTER     MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDMMN – (SEM 2)
SUBJECT CODE & NAME     MK0016- ADVERTISING MANAGEMENT & SALES PROMOTION
BK ID     B1809
CREDIT & MARKS     4 CREDITS & 60 MARKS

Q.No     Questions     Total Marks
1     Discuss the role of various departments in Advertising.
A     Definition of Advertising
Departments     2
8     10
2     Describe the AIDA model of consumer response hierarchy.
A     Explanation of AIDA model     10     10
3     Explain the different kinds of Advertising objectives.
A     Explanation of Advertising objectives
Kinds     2
8     10
4     Explain the evolving consumer Segments which has impacts on Advertising.
A     Explanation of consumer segments
Evolving consumer segments     2
8     10
5     Discuss any ten types of Advertising copy in brief
A     Types of Advertising copy     1*10     10
6     Discuss the forms of ethical forms of violation in advertising.
A     Ethical forms     10     10

*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

ASSIGNMENT
DRIVE     FALL 2013
PROGRAM/SEMESTER     MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDMMN – (SEM 2)
SUBJECT CODE & NAME     MK0017- E-MARKETING
BK ID     B1810
CREDIT & MARKS     4 CREDITS & 60 MARKS

Q.No     Questions     Total Marks
1     Write short notes on :
A. Explain the four types of e-malls.
B. Types of Partners in an e-marketplace

A
A. Types of e- malls
B. Types of partners in an e-market place
5
5     10
2     Discuss about any four e- marketing tools in brief.
A     Definition of e-marketing
Four e-marketing tools     2
8     10
3     Explain the online buying process
A     Explanation of online buying process
online buying process     2
8     10
4     Explain 2P (personalization, privacy) +2C (customer service, community) +3S (Site, security, sales promotion) formula in detail.
A     Explanation of 2P
2C
3S     3
3
4     10
5     Discuss the types of Online Advertising
A     Definition of online advertising
types of online advertising     2
8     10
6     Explain the advertising and selling techniques used in e-marketing.
A     Advertising techniques- 5 marks;     5     10

Selling techniques     5

*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

ASSIGNMENT
DRIVE     FALL 2013
PROGRAM/SEMESTER     MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDMMN – (SEM 2)
SUBJECT CODE & NAME     MK0015/ML0015- SERVICE MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT
BK ID     B1808
CREDIT & MARKS     4 CREDITS & 60 MARKS

Q.No     Questions     Total Marks
1     Explain service distribution growth strategies in brief.
A     Explanation of Service Distribution
growth strategies     2
8     10
2     Explain the service delivery process.
A     Definition of Service marketing
Steps in service delivery process     2
8     10
3     Definition of Service Marketing with its importance. Also explain the characteristics of services.
A     Definition of service marketing
Importance
characteristics     2
4
4     10
4     Discuss the relationship between CRM and customer loyalty.
A     Definition of CRM and Customer loyalty
relationship     3
7     10
5     Write a short notes on :
A. Servicescape
B. Blueprinting

A     Servicescape
Blueprinting     5
5     10
6     Explain the pre-requisites of acquisition of customers.
A     Explanation of customer relationship management
pre-requisites     2
8     10

*A-Answer

ASSIGNMENT
DRIVE     FALL 2013
PROGRAM/SEMESTER     MBADS / MBAN2 / MBAHCSN3 / MBAFLEX – (SEM 4)
PGDENMN /PGDFMN/ PGDHRMN / PGDHSMN / PGDIB / PGDISMN / PGDMMN / PGDOMN / PGDPMN / PGDROMN / PGDSCMN / PGDTQMN – (SEM 2)
SUBJECT CODE & NAME     MB0053 –International Business Management
BK ID     B1724
CREDIT & MARKS     4 CREDITS, 60 MARKS

Q.No     Questions     Marks     Total Marks
1     Discuss Porter’s diamond model for international trade.
A     Explain the model with diagram     10     10
2     Evaluate the importance of political stability for conducting international business. What is political risk?
A     Political stability’s importance
Political risk meaning and examples     5
5     10
3     Discuss the role of WTO in international trade. Explain any 2 major agreements in WTO.
A     Role
2 agreements of WTO     4
6     10
4     Write short note on:
a) Strategic planning
b) Ethical convergence
A     a) meaning and role of strategic planning
b) Meaning and importance of ethical convergence     5
5     10
5     Explain in various modes of payment in international trade. Discuss the role of letter of credit in the same.
A     Modes of payment
L/C meaning and benefits     5
5     10
6     Explain the various modes of entry in international business which could be used a part of strategy to enter foreign market.

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ASSIGNMENT
DRIVE     FALL 2013
Program/Semester     MBADS / MBAN2 / MBAHCSN3 / MBAFLEX – (SEM 4)
PGDENMN /PGDFMN/ PGDHRMN / PGDHSMN / PGDIB / PGDISMN / PGDMMN / PGDOMN / PGDPMN / PGDROMN / PGDSCMN / PGDTQMN – (SEM 2)
Subject code & name     MB0052 – STRATEGIC MANAGEMENT AND BUSINESS POLICY
Credit     4
Book ID     B1699
Max. Marks     60

Note: Each question is followed by evaluation scheme. Answer all questions.
Q. No     Questions     Marks     Total Marks
1     Write Short notes on the following:
(a) Value Chain Analysis
(b) Corporate Restructuring     10
A     (a) Value Chain Analysis
(b) Corporate Restructuring     5
5
2     Differentiate between mission and vision of a company? Explain with examples.     10
A     Meaning and explanation of mission statement with examples
Meaning and explanation of vision of a company with examples     5
5
3     Explain in detail Porter’s four generic strategies.     10
A     Explanation of Porter’s generic strategies
(Cost leadership, Focuses cost leadership, differentiation, focused differentiation)     10
4     Differentiate between core competence and distinctive competence.     10
A     Explanation of core competence with examples
Explanation of distinctive competence with examples     5
5
5     Define the term ‘industry’. List the types of industries. How do you conduct an industry analysis?     10
A     Definition of ‘industry’
Mentioning the types of industries
Explanation on conducting industry analysis (including steps to be followed)     3
2
5
6     Describe the different approaches to business ethics.     10

ASSIGNMENT
DRIVE     FALL 2013
PROGRAM/SEMESTER     MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDMMN – (SEM 2)
SUBJECT CODE & NAME     MK0018– International Marketing
BK ID     B1199
CREDIT & MARKS     4 CREDITS, 60 MARKS

Q.No     Questions     Marks     Total Marks
1     Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?
A     Scope
difference     4
6     10
2     What are trade barriers? Compare tariff and non-tariff barriers.
A     Meaning
Difference between tariff and non-tariff barriers     4
6     10
3     How is international marketing research carried out? Discuss in brief.
A     Discuss the various steps in the process     10     10
4     List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.
A     Listing Factors
Pricing strategies     3
7     10
5     Write short notes on:
a) International commercial terms(Incoterms)
b) Commercial invoice
A     a) meaning, importance and listing of incoterms
b) meaning and role of invoice     5
5     10
6     Explain the difference between the role of World Bank and International Monetary Fund.
A     Functions/role of world Bank
Functions/role of IMF     5
5     10

*A-Answer